SAFE STRATEGY & RESPONSIBILITY
We have a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer.
We have set out three new strategic priorities that aim to increase growth, reduce risk and improve SAFE’S long-term financial performance.
- Grow a diversified local business.
- Deliver more products of value.
- Quality & careful productions.
Find out more in the Mission and strategy section of this website plus our Annual Report. Responsibility Creating a successful and sustainable business is about more than financial results.
We place great importance not just on what we achieve but on how we achieve it. We report on our approach and performance on responsible business issues in our 2010 Corporate Responsibility Review and Report. This is part of our commitment to be open and transparent about our business activities.